The success or failure of a company largely depends on your marketing strategy. Effective marketing strategy helps you be on course and an ineffective marketing strategy will ruin your business. You must choose marketing strategy that fits your business goals.
It involves five crucial steps: deciding on a target audience, creating a consumer buying profile, creating marketing strategy, assessing the results and then repeating or adjusting. Of course, it requires funds and you may lack them. Well, do not let money hold you back from reaching your business. Take out secured loans to keep the ball rolling.
Here are five popular marketing strategies you should use to have your business ladder up.
I. Buzz Marketing
Buzz marketing is a viral marketing technique used to capture the attention of a large number of audiences at the same time to fan out the message about a campaign, brand, company, logo, tagline, product or service whether through general conversation among people or discussion on social media platforms.
Marketing professionals often use buzz marketing to encourage word-of-mouth publicity. The more people talk about your product, the more business you generate.
Conversations may be among small group as well as large groups on social media platforms. Marketing executives respond the queries of people on these platforms.
Any business can get benefit from buzz marketing. The most popular business that needs this marketing strategy includes cars, technology, consumer product, fashion, cosmetics, beverages, and the like.
The first target of this marketing includes influencers. These people are the early adopters of any product or service, who share their knowledge with the peer group. They encourage more and more people to give a try to the product or service.
You can create a buzz among your users by following activities:
- Promote your activities on social networking sites. Give your users something to discuss.
- Inspire your audience with your message that encourages them to share it with the others.
- Work with influential committees to target influencers.
- Research widely to know about what your audience is looking to get.
- Ask your users to give you feedback. Listen to them and adjust your marketing accordingly.
- Create blogs and provide unique and fascinating information to your user.
II. Influencer Marketing
Influencer marketing is a marketing strategy that targets those people who hold sway over other people. In other words, this process involves researching and identifying influencers, who create conversation among your perspective buyers about your brand, product, service or company.
Influencer can be any person, group or brand. For instance, if a celebrity promotes a product in a commercial, they act as influencer. They will influence their fans who admire them. This generates trust among viewers about the brand.
However, it is crucial that you choose a reliable influencer. While some influencers create a positive buzz among your user, an influencer who has fallen out of public light will damage the reputation of your brand. The results of influencer marketing are not as controllable as traditional marketing.
In addition, bloggers also play a paramount role to sway the market. If a blogger recommends a particular product, it seems to be trustworthy and people do not hesitate to give a try.
The way to create an effective influencer marketing strategy:
- Use digital tools to identify the most relevant influencer. You can shortlist the profiles from other areas as well.
- Use social networking sites such as Facebook and Twitter to ingratiate any new possible influencers. This will help you establish a good relationship with them, which will help you in the long run.
- Find your influencers’ preference so that they can get advertising material in a convenient form. This may be an audio, video, print, or some other format.
- Abide by all regulations; no fact should be hidden. The disclosure clause should be followed strictly.
- Do not ignore minor social media platforms. You never know where your targeted audience can be. Though Facebook and Twitter have more users than Instagram, it may also have your audience to influence other people.
III. Guerrilla Marketing
Guerrilla marketing is a marketing technique that does not target new customers. It uses unconventional communications methods often at unexpected places to increase engagement of existing users with the brand or product.
As your existing users see your advertisement, they will immediately recognise your brand and respond to it.
These marketing campaigns focus on giving surprises to enthral users. It requires marketing professionals to be as much creative as they can be. The roles of these professionals include:
- Identifying opportunities for a guerrilla campaign
- Defining marketing strategy
- Generate creative ideas to increase engagement
IV. Digital Marketing
The marketing done on the internet is known as digital marketing. The most prominent marketing platforms include Facebook, Twitter, Instagram, GoogleAdwords, search engines and email campaigns.
All types of companies use this marketing strategy to grab new users. Marketing professionals monitor activities of users to know the recent trend and demand and accordingly make their plan to attract buyers.
GoogleAdwords is the best tool to know the volume of searches on a particular keyword or keyphrase. Create unique and informative content and optimise it on all social media platforms. The main purpose of this marketing is to let your users know how you are unique.
Here is what digital marketing involves:
- Content marketing
- Search engine optimisation
- Affiliate marketing
- Email marketing
V. Social media marketing
The marketing does on social networking sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube is known as social media marketing. It is a part of digital marketing.
Users need new information. Your users will stay engaged with you only when you are able to serve them what they want. Social media helps in building links that in turn maximises search engine optimisation.
Before you get into social media marketing, you need to ask yourself these questions:
- What are you looking to achieve with social media marketing?
- Who is your target audience?
- Which message do you want to send to your audience?